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Who is Jade?

  • Has reasonable levels of confidence, but is unlikely to prioritise sport - she doesn't enjoy it
  • Comes from a relatively deprived background
  • Is not against being active, but is unlikely to be proactive in engaging with sport
  • Social activities come first
  • Her parents are less likely than average to be active

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(Please note that the Wales / Cymru figures included shows the 'All Wales' figure for comparative purposes).




Other Personas

Meg

Meg

Inactive, older girls - choosing to spend leisure time at home

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Lewis

Lewis

Older boys involved in competitive team sports

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Jack

Jack

Affluent, sporty boys in school transition

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